Background
Serakatuma is a pilot project concept generated by Mr Rapulana Seiphemo a South African Iconic Actor & Film producer who has contributed immensely in the film industry, not only by making films and Acting but also has opened doors to many actors and actresses who are very much popular today.
The inception of Serakatuma is solemnly to incubate well-disciplined artists in the art fraternity.
Taking into consideration that Celebrities are the biggest influencers to the entire society in all groups. For example children, youth & Adults, as a result all unethical behaviors portrayed by public figures, the community is likely to follow no matter how bad it is but because it is done by a popular person then it is cool do to so
Serakatuma is therefore aimed at restoring the origin of the art’s purpose which is to entertain, educate and build the nation through the Arts Workshop Project.
Mission
Our mission is to produce disciplined artists who will use their talents to join the fight against social ills such as drug abuse and Crime through Theatre and Television work
Vision
Our vision is to see arts taking the lead in shaping the future of South Africa through artistic youth Development programs.
Objectives
To reduce unemployment through producing employable and disciplined artists
To redirect the purpose and the origin of arts through promoting positive lifestyle in our theatre and TV productions.
Educate and chapel self-portrayed sustainable characters to our students to avoid using drugs as means of stability to engage with mass audience.
Teach youth the importance of Art administration so they may conduct their own profitable artistic projects and know their worth when employed by other projects.
To encourage the culture of further education and training to self-discovered talented individuals.
To produce Theatre productions that will strongly address the South Africa’s Top Five social Ills which are:
Gender based Violence
Substance Abuse
Crime related Activities
Hate against LGBT Community
Rape
.
Background
Serakatuma is a pilot project concept generated by Mr Rapulana Seiphemo a South African Iconic Actor & Film producer who has contributed immensely in the film industry, not only by making films and Acting but also has opened doors to many actors and actresses who are very much popular today.
The inception of Serakatuma is solemnly to incubate well-disciplined artists in the art fraternity.
Taking into consideration that Celebrities are the biggest influencers to the entire society in all groups. For example children, youth & Adults, as a result all unethical behaviors portrayed by public figures, the community is likely to follow no matter how bad it is but because it is done by a popular person then it is cool do to so
Serakatuma is therefore aimed at restoring the origin of the art’s purpose which is to entertain, educate and build the nation through the Arts Workshop Project.
Executive Summary
This project proposal is submitted on the grounds that it is consistent with the triple imperatives of job creation, skills development, and heritage/cultural conservation of various organs of the current government including but not limited to, Arts and Culture, Trade and Industry, and the government wing of Environment and Tourism. It seeks to create a platform for protection of indigenous knowledge as it pertains to African literature as is found across South Africa and across the African Continent. This will be achieved in close co-operation and involvement with local communities, who in most instances are the descendants of the original creators of this cultural heritage.
This document serves to propose a project that will see an establishment of an academy that will create an incubation hub for creativity. The latter will serve as a platform to achieve the development and growth of a well-coordinated, vibrant, diversified, and sustainable economy poised to alleviate employment in South Africa and the rest of the continent.
The South African Arts and Culture faculty continues to struggle as it tries to escape a history informed by poorly directed funding strategies, low quality projects, limited creative expression and little incentive for the development of black actors, writers, scriptwriters, producers, and directors.
South Africa faces a formidable challenge in obtaining the skilled resources needed to create job opportunities, drive economic growth, and reduce unemployment. The South African Arts and
competitive rate. The industry is competitive globally in areas such as providers of quality content, creative workmanship, and as a service area. South Africa has a long history of sharing stories for social and cultural purposes and is therefore among the oldest in apportioning compelling stories in the world. Over the past several years the local South African Arts and Culture industry has produced an array of award-winning shows.
Problem Solving
Department of Arts, Culture, Science and Technology has acknowledged the problems outlined in the sector industry.
It has proclaimed problems that included:
- Lack of standards.
- Lack of co-ordination of training institutions.
- Lack of quality visible South African concepts.
It should also be emphasized that a gap is immersed in the following areas:
- Line producing.
- Production Design.
- Presentation and Financing.
These skills have been considered in short supply to re-evaluate our human resource planning, resource allocation and planning.
It is thus imperative that a one-stop center is created whereby all local (Provincial) potential production makers can share and create works of greatness. This Academic Hub should become a point of pride for the production industry that is well run, reliable and effective.
The Production Hub would offer:
- One-Stop solution in producing theater work; from research and development; to pre-production; production; and presentation.
- Equipment needed to make film and television (cameras and accessories; sound equipment and equalizer; lights and accessories; wardrobe department; make-up and hair; graphics department; music department; teaching facilities).
- High-end state of the art Editing suites and Final Mix suites.
- Opportunities for emerging and aspirant black South African producers to team up with those of wider experience and thus gain access to the expertise and experience of seasoned individuals.
- Opportunities for both immediate impact and lasting impact. The Creative Hub’s programs would offer a variety of practical tools and strategies that artists can start using right away. To complement these tools, it would help individual emerging sector practitioners develop a personalized strategy for long-term success.
- The artist-to-artist model that will encourage artists to work together. Collaboration creates vibrant and long-lasting arts communities nationwide. The Creative Hub will then partner with local organizations to offer workshops that will address the lack of skill and expertise in the television and film sector.
- Dedication to continuous individual improvement through a full suite of workshops, existing resources for emerging practitioners in this sector to always find new opportunities. The Creative Hub’s commitment to rigorous self-evaluation will ensure that the workshops encompass the newest and most relevant ideas and information to help artists thrive in an increasingly complex world.
- Interrogation of the Information and Communications Technology (ICT) space to bridge the digital divide to enable young people to lead productive lives and develop capacity to use enterprise software, middleware, storage, and audio-visual systems, which enables users to access, store, transmit, and manipulate information.
- Storage facilities (Digital and Tape formats)
- The Department of Arts and Culture (National)
RAPULANA SEIPHEMO
Rapulana Seiphemo is a South African actor best known for his leading roles in three soapies: as Godlieb Mofokeng in Isidingo, as Tau Mogale in Generations and as Pheko Mokoena in Muvhango.
Seiphemo was born in 1967, in Meadowlands, Soweto.
In 1989 he starred in My Children, My Africa, directed and written by Athol Fugard. The play toured South Africa and England.
In 1991 he went to the US where he studied towards a BA in Theatre Arts. When he returned to South Africa in 1995 he started teaching at Fuba Academy, before moving on to the Sibikwa Community Theatre Group in 1996, and becoming a Wits University tutor in 1997.
He featured in several productions, including The Merchant of Venice (1991), Saturday Night at the Palace written by Paul Slabolepszy (1993), the Piano Lesson written by August Wilson (1996), The Blacks directed by Ultz and Martin Duncan, which showcased both locally and in Stockholm’s Stadteatren (Sweden).
Rapulana also appeared in a number of television dramas and big screen films. He starred in the soapie Isidingo for three years (1998-2001); Rhythm and Rights, a TV docu-drama directed by Oliver Schmidt (1995); Deafening Silence, a TV mini-series directed by Etienne De Villiers (1996); Jump the Gun, a feature film directed by Les Blair (1996); Tarzan and Jane, directed by Carl Schenkel (1997); and Highjack Stories (2000), a film directed by Oliver Schmidt which received an official selection at the Cannes Film Festival in 2001.
He also had a lead role in Akin Omotoso’s God is African, and played the role of John Dube in the Oscar-winning movie Tsotsi, directed by Gavin van den Bergh.
Rapulana has directed several stage productions including Athol Fugard’s Master Harold and the Boys (at the Market Theatre in 1998) and Five Past Two at the Sibikwa Community Theatre (1996).
He won the 2002 Duku Duku Award in the category Best Actor in a Soapie, for his portrayal of Tau Mogale in Generations (2002-2006).
Since 2006 he has played the role of Pheko Mokoena, the long-lost son of Tshepo Mokoena, on the SABC2 soapie Muvhango.
He was also a producer on the SABC1 drama series Mzansi.
In 2007 he appeared in the South African film Jerusalema, which was released in October. In 2011 he appeared in the movie How To Steal Two Million and Skeem.
He is a judge on the SABC1 reality competition television series Class Act, since 2010 and 2011. He also hosted the SABC1 reality game show Ambush, in 2010.
He is currently reprising the role of Tau Mogale on the continuing saga of Generations – The Legacy.
Mr L Baxter
Mr L. Baxter was born in Alexandra and grew up in Soweto Meadowlands Zone 10 where he found his calling of community Development. Since after his tertiary education in Damelin doing Project Designing & Management and Business Management .He started by establishing an Art & Culture programme developing the youth in the field of Arts,theatre,dance and music, most of the youth he produced are seen on a number of TV productions,later in his passion of community Development he further went to New York to work with one the biggest organisation called Baily House for more experience and came back to south Africa to established a skills Development Centre called Vuka Development Centre which is providing skills to the marginalized communities and place them in to job opportunities as most of them are bread winners rescuing their families from the scourges of poverty. Currently he serves as an Executive Administrator at Serakatuma home of the arts
Zandile Tshukulu
Zandile Tshukulu is an Accounting Admistrator for SERAKATUMA and has a BCom Economics and International Trade degree and a Honours in BCom Entrepreneurship and Marketing.
She worked for MMSP Production which produces Generations The Legacy for a period of six years as a Production Accountant , processing HOD financial and business forms. Approving and processing requisitions for suppliers and equipment. Preparing various payrolls and organizing contract meetings and interviews.
She was an Artist Manager for Actors and Musicians. Managing artists and discussing career strategies with the artist. Scheduling interviews and enforcing the terms of contract.
She later worked for Psych Central as a CRM and would schedule appointments for clients to have sessions with psychologists, therapists and psychiatrists. This required a lot of planning and strategy in making sure that clients are booked with the correct professionals that they require and at the time and day they preferred.
In 2022 she started working for Old Mutual Insure as a Claims Specialist (FNOL). Registering short-term claims for the insurance company, Motor, Non-Motor and Autoglass and appointing service providers for claims that are registered and resolving customer complaints.
She is passionate about the power of diversity and inclusion in the workplace, and a strong advocate for creating a positive and supportive work environment.
Project Workshops
This module will offer a vast knowledge that catapults individuals into adaptations of dramatic works of theater plays and alternate dispositions, or screenplays that can be shown in Theatrical exhibition spaces both locally and internationally.
Relationship between art and money
Art and money come together whenever the values of both are exchanged within a market—in trade between artist and client/patron, between dealer and customer, between competitors for social authority. Money is s
Value Chain In The Arts
What is the value chain of the industry?
A value chain is a series of consecutive steps that go into the creation of a finished product, from its initial design to its arrival at a customer’s door. The chain identifies each step in the process at which value is added, including the sourcing, manufacturing, and marketing stages of its production.